Today, MSPs lack the focus to market their business creatively. Having said that, the aim is to motivate the ones who need inspiration to rise despite the struggle. With marketing constantly evolving fast, sticking to old-school marketing styles will leave your business behind.
Individuals and entrepreneurs want to outsource to the right MSP with adequate knowledge. They want a third-party vendor to monitor, maintain, and troubleshoot their IT systems. On the other hand, with all the integrations, analytic insights, and B2B data sources at fingertips, it allows busy MSPs to work smarter, but not harder.
Therefore, creating basic automation workflows integrated with the tools that MSPs already use is a great idea to accomplish growth without consuming valuable resources.
Automating Referrals
Many MSPs earn new clients through referrals. Even though the cost per customer acquisition is excellent and the sales process runs smoothly, still persistence seems to be a significant issue. It is not a good idea to depend on referrals in building a business because they are inconsistent and unreliable.
The best approach to accomplish this goal is through marketing automation. Managed Service Providers need to design campaigns requesting customers for referrals. They can offer incentives for every successful referral. Send out emails regularly without looking desperate. Waiting for customers to refer clients voluntarily is like waiting for an apple to land in the basket. Marketing automation is better.
Make use of a CRM to track the deals; it provides insights as to which customers are most likely to refer the service. It’ll also help you create a target list of new customers in the industry.
Data-driven lead generation
By making use of highly targeted B2B data, deploying cross-platform ads and sponsored posts, MSPs can expect excellent results at a low cost. Building “matched audiences” with data and showing these ads on various networks such as Facebook, Instagram, Twitter, LinkedIn, and Google can reach the required number of brand awareness as this sets the best platform for promoting your brand.
With your ads reaching the right audiences, they would be more familiar with your company, products, and services you offer. Usually, the effectiveness of your strategy is measured by the number of customer engagements, which should match the ad expense.
Streamlining sales processes
Here are some of the other benefits of adopting the marketing automation strategy. Through an automated appointment setting campaign integrated with your CRM and PSA, the organization can integrate its sales and service departments, eventually reducing miscommunication and scheduling issues.
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