Everyone knows that Google is the most used search engine on the web, in fact Google’s used 90% of the time someone is looking for information on a product or service. If you’re a business owner and you’re not appearing for searches related to your business you are missing out on valuable traffic.
With Google Maps Marketing a local business will:
- Appear for more searches related to their business.
- Increase click volume for searches related to their business.
- Increase reviews for their listing.
Google’s search results appear in four sections: The Pay Per Click Section; The Organic Section; The Local Maps Section; The Carousel. Google displays their SERP (Search Engine Result Pages) based on the types of searches users are performing. The Maps Section and Carousel only display for local searches. The Organic Section shows up on all search result pages and The Pay Per Click displays above The Organic Section with Google’s AdWords plan.
When a user searches for a local business in Google, Google displays The Maps Section which many people think is only based on proximity. The Maps Section rankings are based on many factors and proximity is only one of them. Google wants to make sure that every listing they have listed in their results are correct. If they fail to deliver accurate results users get lost and Google did not deliver.
Once a company has their business information listed properly on Google and they earn a great amount of local citations, Google rewards them with better results on the SERP. Google is looking for consistent information on all the websites/directories that have your business citations listed. It’s very important to make sure that your business Name, Address and Phone Number (NAP) are all listed properly.
If you don’t have time and need help with Google maps marketing Good On Maps has great tutorials and offers a results driven campaign to get you results before you pay a monthly retainer.
Google wants to make sure that you are providing users with a good user experience (UX). If your business is not giving users a good experience Google will not present your listing as often. The best way to test user experience is with A/B testing, A/B testing will help make testing different variations of each of your pages to make sure that your users are finding what they where looking for.
Google’s Maps Marketing is more economical and more efficient when it comes to getting rankings. The cost for Local SEO is about four times as much as Google Maps Marketing and in many cases the The Maps Section results appear above all The Organic Section.
The Carousel always displays over all results including The Pay Per Click Section. However, when The Carousel appears it’s pulling results from the The Maps Section. Also, The Carousel results only appear for specific broad terms such as “pizza” and “restaurant” for now.